Rockmount Ranch Wear Red/Grey Plaid Vintage Western Cowboy Poster blazer This denim embroidery western shirt

This denim embroidery western shirt is a tribute to classic floral saddle tooling on front

Buckle style may differ from photo

Whether you like it or not it's here

This embroidery spans the entire front

Hand-rolled hem

Rockmount Ranch Wear Red/Grey Plaid Vintage Western Cowboy Poster blazer This denim embroidery western shirtGood stuff has a story. These colorful advertising posters from the early 1950s were commissioned by "Papa Jack" to promote the Rockmount brand at retailers around the country. While researching his "Western Shirt" book in 2002, Steve Weil (Rockmount 3rd generation), found one in a collection in Costa Mesa, California, and featured it in the book. It was not for sale, though Steve lusted for it madly! As luck would have it, during the 2005 renovation